The Conference Corner
Post by Irina Purcarea | Mini-track co-chair at ECSM 2014
European Conference on Social Media ECSM 2014
University of Brighton
Brighton, UK
10-11 July 2014
Since the emergence of the first social media networks, social media has continued to evolve and has now become a field of growing importance given the actual context that we are faced with nowadays, when people are using an array of social media technologies as part of their everyday lives and practices.
Due to this, scientists are now focusing even more on examining social media practices in order to provide new insight into how social media is reconfiguring daily life.
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This first European Conference on Social Media seeks to establish a platform where academic and professional approaches to this rapidly expanding field of online activity can learn and share. Drawing on best practice in social media we will call on interested parties, be they practitioners, scholars or doctoral students, to bring together and share examples, cases, theories and analysis of social media.
We look forward to welcoming you to the UK, the coastal city of Brighton and to the University of Brighton
| Conference Chair | Sue Greener Programme Chair |
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The conference welcomes a wide range of submissions such as academic research, case studies and work-in-progress/posters as well as PhD Research, proposals for roundtable discussions or knowledge cafés, non-academic contributions and commercial product demonstrations.
Very important, there will be a ‘best poster’ and ‘best paper’ competition at ECSM 2014!
Participants will be asked to vote for the best poster and a prize will be given for the poster receiving the highest number of votes. Additionally, a prize will be awarded to the best PhD paper presented at the conference.
Publication opportunity
Papers presented at the conference will be published in the conference proceedings. There will be a selection of papers presented at the conference that will be considered for publication in a special issue of the Electronic Journal of Knowledge Management.
Mini track call for papers on Social media and innovation
Mini track co-chairs: Dr Luisa Carvalho, Open University, Lisbon, Portugal and Dr Irina Purcarea, Bucharest University of Economic Studies, Romania
Social media has become important both in the private lives of people and in business. Nowadays social is being integrated into the communication strategy of organizations and it has a fundamental role in building brand awareness through communications with the customers, the diffusion of innovation as well as the management of open innovation. Additionally, social media networks can support the definition and demographics of the target audience, and thus lead to a better understanding of what the public expect from an organisation.
This mini-track intends to examine the nature of social media innovation and the set of strategies that contribute to achieving company innovation goals, by looking at Social Media applications in different industries and ways of measuring the effectiveness of social media application on innovation processes.
Topics can include but are not limited to:
• Early adopters and diffusion of innovation
• Web 2.0: a new wave for innovation
• Social media and product innovation
• Business value and adoption of innovation
• Trends in early stage of adoption
• E-marketing
• Social media and the product life cycle
• Social media innovation strategies
• The power of social media in open innovation
• Case studies of social media innovation projects in specific industries
Full details are available on the Call for Papers webpage: http://academic-conferences.org/ecsm/ecsm2014/ecsm14-call-papers.htm#Carvalho_Purcarea
Submissions can be made directly on line at http://academic-conferences.org/ecsm/ecsm2014/ecsm14-abstract-submission.htm
The Abstract submission deadline is 19 December 2013!
For those interested in the conference, join now the Conference LinkedIn group: http://www.linkedin.com/groups/Mini-track-on-Social-media-4974139.S.267211553?qid=d28c9064-d430-4bae-8c0a-76455f92a764&trk=groups_most_popular-0-b-ttl&goback=%2Egmp_4974139
See you next year in Brighton!
| Dr Luísa Carvalho Luísa gained her PhD in Management from the University of Évora – Portugal. She is Professor of Management in the Department of Management and Social Sciences at the Open University in Lisbon – Portugal. She is also Visiting professor at a number of international universities where she teaches courses on masters and PhDs programs. She is a Researcher at CEFAGE (Center for Advanced Studies in Management and Economics) at the University of Evora. She has authored several publications in national and international journals, books and book chapters. |
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| Dr Irina Purcarea Irina holds a PhD in Business Administration from the Bucharest University of Economic Studies, Romania and a Masters degree in English Language Education and Research Communication for Business and Economics. She is Assistant Professor at the Bucharest University of Economic Studies and Visiting Professor at ESC Rennes Business School, France. She is member of the Research Centre for Business Administration at the Bucharest University of Economic Studies and is author of several publications in national and international journals as well as book chapters.E-mail: irina.purcarea@gmail.com |
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