A challenging actual book wrote by two – in the same time – representatives of the Romanian-American University, Bucharest and Romanian Distribution Committee, Theodor Valentin Purcărea and Monica Paula Raţiu… “The ongoing challenge: How to remain competitive in the global service economy”, Authors Theodor Valentin Purcărea and Monica Paula Raţiu. A significant book in English, recommended in French and Dutch, in Brussels, September 2010, by the well known magazines “Distribution d’Aujoud’hui” and “Distributie vandaag”
“The ongoing challenge: How to remain competitive in the global service economy”, Carol Davila University Press, 2010, is highlighting the real need for strong customer relationships, quality service improvement and innovative strategies in this era defined by global competition, aggressive change, faster flow of information and communication, more far-reaching technological advances, more social business and consequently increasing business complexity. Within this specific context, marketing organizations must quickly mobilize and focus management attention on the capabilities and enabling strategies to drive growth and value. This book is a very useful instrument for every manager facing the actual increasing business complexity within omnipresent globalization.