Professor Altinay’s research offers value and relevance to both practitioners and policymakers. He strives to deliver a curriculum agenda to students that highlight the generation of creative solutions to real industry problems. Levent strongly believes in the support and collaboration between academics and practitioners that allows for the continuous refinement of curriculum development that benefits students in higher-educational institutions; and, thus the forward advancement of the industry.
Professor Levent Altinay has authored and co-authored very challenging books, released by prestigious Publishers: Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, July 2010, (Levent Altinay, Fevzi Okumus, Prakash Chathoth), Strategic Management for Hospitality and Tourism: Content and Process, Elsevier Science & Technology, 07 January 2010 (Fevzi Okumus, Levent Altinay), Planning Research in Hospitality & Tourism, Elsevier Science, USA, 2008 (Levent Altinay), Planning Research in Hospitality & Tourism, Butterworth-Heinemann, 1 edition, 30 Nov 2007 (Levent Altinay, Alexandros Paraskevas).
The Book „Strategic Management for Hospitality and Tourism: Content and Process” targets all those studying cutting edge theories and views on strategic management. The book’s unique selling proposition is that it approaches the latest in strategic thinking and theories at the same time providing critical and analytical discussion on whether these models and theories can be applied to the industry and how, within specific contexts such as culture, profit and non-profit organisations. It includes supporting up-to-date case studies related to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney. It also features online support material for both tutors and students, along with guidelines for instructors on how to use the textbook, and case studies with additional exercises and web links for students.
We are convinced of the utility of such comprehensive approach to knowledge – sharing within the actual competition conditions (fierce competition for an increasing number of visitors in full marketing of the destination product) in today’s turbulent environment of the global economy seriously affected by the crisis. Nowadays, leaders are challenged to create engaged customers, the basic leadership traits being changed by the specific advances in the hospitality industry enabling an increased quality of services, while trying to stimulate both, the capitalization of all customer touchpoints, and the partnership for a responsible and a sustainable tourism development.
Levent Altinay is a Professor of Strategy and Entrepreneurship at Oxford Brookes University Business School, “the only UK modern university to have achieved 24 subjects rated as excellent for teaching”, and one of the most research-active universities in UK. Professor Altinay’s research interests are in the areas of strategic hospitality management, entrepreneurship, strategic alliances and international business within the context of hospitality and service related industries. He is an active researcher publishing in internationally ranked business, hospitality, tourism, and service journals. He is the co-author of several hospitality management textbooks, Research Methods and Strategic Management for Hospitality and Tourism, which have been named on Elsevier’s Hospitality & Tourism 2010 Best Seller list. His contributions to the field are well recognized on an international level having delivered keynote addresses to policymakers, practitioners, and academics worldwide. He has chaired numerous international conferences, and co-edited special editions of journals as well as serving as an editorial board member for numerous journals, and the guest editor for the International Journal of Service Industry Journal. The faculty of Economics, Department of Business Studies and Environment, University of Piemonte Orientale, Italy, and Koc University, Turkey recently appointed him as a Visiting Professor. He was recently nominated for the Most Successful Academician Turk Award in the UK.
Professor Levent Altinay, PhD