If quality is an attitude, and attitude is everything, let’s consider an example of attitude for quality. The quality and consistency determined by the common attitude of the members of a PhD Advisory Committee in 1997 influenced the title of a book published more than a year later by “Expert” Publishing House, Bucharest, under a title that is still current: “Packaging. Attitude for quality”, author Anca Purcarea, the Academy of Economic Studies in Bucharest. This book was followed in time by other publications (Anca Purcarea – Technology – Environment – Economy, Center for Ecomical Information and Documentation, INCE, Romanian Academy; Anca Purcarea – Packaging Economics, Technical University of Moldavia Publishing House, Chisinau, 2006). The distinguished Professors who were members of this PhD Advisory Committee in 1997 at the Faculty of Commerce, the Academy of Economic Studies in Bucharest, were: Gheorghe ZAMAN, Viorel PETRESCU, Iacob CATOIU, Aurel VAINER, Alexandru REDES (the last one being the PhD Coordinator). They stimulated a very open discussion about the economics of packaging, the invitees (such as: the Honorary Member of the Romanian Distribution Committee, Beniamin COTIGARU, the Academy of Economic Studies in Bucharest; former President of the Association for Consumer Protection in Romania, Ion LEANCA; Director of the ECR Department of the Romanian Distribution Committee, Virgil POPA; the current President of the Association for Consumer Protection in Romania, Costel STANCIU etc.) being also involved. In the context of the PhD thesis debate, the spontaneous discussion widened a number of issues such as: the market landscape at that time and what could change in perspective thanks to the key drivers behind the market changes; business expectations at the level of small and medium-sized companies compared to the large ones; efficiencies across current packaging formats, and main drivers of packaging costs; the influence of rapidly improving technologies and the rising environmental awareness; demand evolution for lightweight and sustainable packaging products; improvements perspective in consumer recycling patterns of both householders and businesses, the role of incentive schemes in better dealing with packaging at the end of its life so as to ensure better environmental and natural resources outcomes; the partnership between the local authorities and the waste management companies in the collection of packaging; as packaging adds value and has a strong environmental impact, the perspective of sustainability approach in order to use the life cycle management of packaging and of product to market packaging; the evolution of the partnership between producers, retailers and consumers in the prevention of food losses and waste etc.