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administrator| 29 Sep 2015| 0 comments

Today there is a strong focus on using social media to help generate new business, by improving engagement with social media content, by personalizing and localizing the messages while rethinking, for example, the management of the social media accounts on smartphones and tablets. There is no doubt that social media is changing marketing and is forcing exploiting this change as an opportunity.

Now it’s the right time indeed to examine the nature of social media innovation and the set of strategies that contribute to achieving company innovation goals. How? Just take a look at the invitation below…